Theses and Dissertations

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    Brand Equity Manangement and Customer Loyalty. The Moderating Role of Business Competitiveness in the Hotel Service Sector in Gulu City
    (Gulu University, 2024) Onyuta, Ochola Alfred.
    Management of brand equity is important in enhancing customer loyalty in the service sector in the wake of competitive business situations. This study investigated the moderating role of business competitiveness in the relationship between brand equity management and customer loyalty in the hotel service sector in Gulu city. The specific objectives of the study were: to assess the level of customer loyalty in the hotel service sector in Gulu City; to examine the association between brand equity management and business competitiveness in the hotel industry; to examine the association between Brand Equity Management and Customer Loyalty in the hotel Industry in Gulu City; and to examine the moderating role of business competitiveness in the association between brand equity management and customer loyalty in the hotel Industry. Descriptive and causal research designs were used in the study with purely quantitative approach. Data were collected using structured questionnaires from 300 customers and I 00 managers from I 00 different hotels within Gulu City. Data were analyzed using descriptive statistics (frequencies and percentages) and inferential statistics (correlation and regression) with the aid of Statistical Package for Social Sciences (SPSS) version 25.0. Study findings revealed: a high level of customer loyalty in the hotel sector in Gulu City: a moderate and significant positive relationship between brand equity management and business competitiveness; all the elements of brand equity management (brand evaluation, brand association and bra11d awareness) have a significant positive effect on customer loyalty; and finally. business competitiveness moderates the relationship between brand equity management and customer loyalty in the hotel sector in Gulu City. The study concluded that brand equity management has a significant positive effect on customer loyalty and business competitiveness has a significant interaction effect on the relationship between brand equity management and and customer loyalty in the hotel service sector in Gulu City. The study recommended that; strategics aimed at improving customer loyalty should focus on brand evaluation. brand association and brand awareness; and the study recommended need to strengthen business competition while implementing brand equity management in order to influence customer loyalty.
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    Guidance and Counselling Services and Girls’ Retention in Secondary Schools in Kitgum District
    (Gulu University, 2026-10-10) Opwonya, Godfrey.
    This study was conducted on guidance and counselling services and girls’ retention in secondary schools in Kitgum District. The study was guided by the following objectives; to determine the status of guidance and counselling services in secondary schools, to examine the level of girls’ retention in secondary schools and to establish the relationship between guidance and counselling services and girls’ retention in secondary schools in Kitgum District. The study used quantitative method and data were collected using questionnaires from 85 participants . Results were presented on tables and figures. Findings established that secondary schools (76.5%) provide support to girls at risk of dropping out through counselling services, educational encouragement, attendance monitoring, collaboration with parents and communities and implementation of programmes aimed at reducing dropout. The findings revealed that most girls remain in school from one term to another, indicating generally good retention levels. Finding established a positive (r = 0.43) and statistically significant relationship between guidance and counselling services and girls’ retention in secondary schools. The study concluded that availability of functional guidance and counselling contributes significantly to addressing personal, social and academic challenges that often lead to school dropout. The study concluded that girls’ retention in secondary schools is generally satisfactory and has improved over time, guidance and counselling services, strong educational aspirations among girls, and active collaboration between schools exist. The study concluded that guidance and counselling services have a positive, statistically significant and meaningful influence on girls’ retention in secondary schools. The study recommended that the Ministry of Education and Sports, school administrators and education stakeholders should strengthen guidance and counselling programmes by increasing financial and material resource allocation, recruiting and training qualified counsellors, and providing dedicated counselling facilities. School administrators should strengthen comprehensive retention programmes by enhancing guidance and counselling services, improving attendance monitoring and follow-up systems, increasing parental and community engagement, and providing targeted support to girls at risk of dropping out due to early pregnancy, early marriage, and other social challenges.
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    Onek Denis Amooti _TEACHERS' PREPAREDNESS AND IMPLEMENTATION OF THE LOWER SECONDARY CURRICULUM IN AMURU DISTRICT_2026.pdf
    (Gulu University, 2026-06-17) Onek Denis Amooti
    This study examined teachers’ preparedness and the implementation of the Lower Secondary Curriculum in secondary schools in Amuru District, Uganda. The study aimed at establishing whether teachers possess the knowledge, pedagogical skills, assessment competence, and classroom management abilities required for effective implementation of the competency-based curriculum. A descriptive research design employing both qualitative and quantitative approaches was used. Data were collected from teachers, head teachers, and students through questionnaires and interviews, Findings revealed that the level of teacher preparedness in Amuru District is generally high, particularly in subject content mastery, learner centered teaching methods, and continuous assessment practices. The study also found that teachers who attended curriculum orientation and professional development programs implemented the curriculum more effectively. However, challenges such as inadequate instructional materials, limited ICT facilities, and insufficient refresher training still affected implementation in some schools. The study concludes that effective implementation of the Lower Secondary Curriculum largely depends on continuous teacher support and adequate learning resources. It recommends regular capacity building and increased stakeholder support to strengthen curriculum implementation in secondary schools.
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    School Environment and Teacher Effectiveness in Government Aided Secondary Schools in Pader District
    (Gulu University, 2026-10) Okot,Paul
    The study investigated the effect of school environment on teacher effectiveness in Secondary schools in Pader District. The study was guided by the following specific objectives namely, to assess the status of school environment in secondary schools in Pader district, to assess the level of teacher’s effectiveness in secondary schools in Pader district and to determine the relationship between school environment and teacher effectiveness in secondary schools in Pader District. The study was a mixed method orientation with convergent parallel mixed method research design. Data was collected from a sample of 244 respondents using Self-administered questionnaires (234) and interview guides (10). Quantitative data was analyzed using SPSS version 26.0 at descriptive statistics and inferential statistics levels and qualitative data analyzed using thematic analysis. Findings for research question one showed that the status of schools environment in secondary schools in Pader District was very poor and undesirable while findings for research question two showed that the level of teachers effectiveness in secondary schools in Pader District was very low and research question three revealed a strong positive significant correlation between school environment and teachers effectiveness in secondary schools. It was concluded that the quality of school environment was a significant determinant of teacher effectiveness in secondary schools in Pader District. The study recommended that government should increase funding to improve quality of school environment if teacher effectiveness is to be achieved.